Concept project
How an Audit Finds Wasted SpendWhat the first check looks at
How an audit finds the leaks
Search terms, settings, and tracking — the three places budget quietly disappears, and what a good audit checks first.
Google Ads Audit to Find Waste and Prioritize Fixes
Not sure why your ads are underperforming? A one-time audit finds out — what is wasting budget, what is broken, and what to fix first, in a prioritized action plan. This is a diagnosis, not ongoing management.
If you want someone to run your campaigns week to week after the audit, see PPC Management.
Deep audit $249 · Credited in full if you hire us for setup or management · Or start with a free 5-minute Loom audit
Audit First
Find and fix what is limiting your Google Ads
Are Your Ads Underperforming? Start With an Audit.
It takes constant management, debugging, and observation to ensure effective advertising, no matter how much money you set aside. An audit shows where that work is missing and what to fix first.
Get my free 5-minute Loom audit
Common Problems
Common Google Ads problems we find
The audit checks each campaign for underperformance and names the problem areas. If you want help fixing them afterwards, our PPC management service can implement the changes and monitor them.
Artificial Clicks On Ads
Click fraud is the act of intentionally or maliciously clicking on advertisements to deplete the advertiser’s budget. Click fraud is a serious risk for PPC advertisers because it can be committed by rivals, bots, or even irate individuals.
Observe and examine patterns in clicks. Examine click data frequently for odd trends or questionable activity, and report any suspected click fraud to the ad network so that it can be looked into further.
Free ConsultationAd Fatigue and Ad Blindness
Ad blindness and ad fatigue can result from repeatedly seeing the same advertisements. Click-through rates (CTRs) and campaign performance may suffer as a result.
Update ad creatives regularly. To grab viewers’ attention and avoid ad fatigue, update your ad creatives often to keep them interesting and engaging. Change the ad variations. To keep consumers from growing insensitive to particular creatives, use ad rotation settings to make sure they see alternate variations of your advertisements.
See PPC Management
Who Does the Audit
The skills behind your Google Ads audit
The audit is done by the person who would run your account, not handed to a junior. Strategy, tracking, creative, and reporting are all checked in one review.
From search campaigns to the ad creative people click on, each part of the account is reviewed by someone who has built it before.
PPC strategy
Campaign management
Ad creative
Analytics and reporting
What the Google Ads Audit Covers
Not sure why your Google Ads are underperforming?
The audit is a structured check of your account’s health: what is working, what is not, and why.
A Google Ads Audit reviews your campaigns in detail — what is working, what is wasting budget, and what to fix first. You get a prioritized action plan, not guesswork.
Free Consultation- Performance Analysis
- Budget and Bidding Strategy
- Ad Copy and Creatives Review
- Keyword Analysis
- Landing Page Assessment
Reviewing these areas regularly helps keep campaigns aligned with your business objectives and shows where budget is being wasted.
Looking for more qualified traffic?
Revealing the PhotoPixc System
A Transparent, Step-by-Step Google Ads Audit
The PhotoPixc audit examines each element of your campaigns, from keywords to ad creatives, and checks whether they match your business goals.
You get findings in plain language and a ranked list of fixes, so you can decide what to change — with us or without us.
The Audit Process
The PhotoPixc Google Ads audit process
The audit reviews measurement, campaign settings, search terms, keywords, match types, negative keywords, ads, assets, bidding, budgets, audiences, product feeds where relevant, and landing-page alignment. Findings are grouped by urgency and impact, then converted into a prioritized action plan. An audit identifies problems and opportunities; it does not guarantee a particular return, ranking, or sales result.
Campaign Performance Analysis
PhotoPixc initiates the audit by thoroughly examining the performance metrics of your Google Ads campaigns. We analyze key indicators such as click-through rate, conversion rate, and cost per conversion to identify strengths and areas to improve.
Ad Copy and Creative Review
We review the ad copy and creatives for relevance, clarity, and engagement, and recommend variations to test against your target audience.
Budget and Bidding Optimization
We delve into the budget allocation and bidding strategies to ensure optimal resource utilization. We check whether budgets match campaign goals and recommend bidding changes to improve efficiency.
Keyword Analysis and Refinement
PhotoPixc conducts a detailed keyword analysis, identifying high-performing keywords while eliminating irrelevant ones. We review keyword match types and recommend negative keywords to tighten targeting.
Landing Page Assessment
We evaluate the effectiveness of landing pages linked to your ads. We check that landing pages match the ad’s message and have a clear call to action. Mobile usability and page load speed are reviewed too.
Collaborative Decision-Making
Throughout the audit, we work with you and your stakeholders, so your goals and knowledge of the business shape the recommendations. We believe in a transparent and collaborative approach to ensure that the audit aligns with your business objectives.
For eCommerce
How a Google Ads audit helps your e-commerce business
A Google Ads audit can provide several significant benefits to your eCommerce brand.
After the Audit: E-commerce PPC Management
Use our E-commerce PPC service to transform the success of your online retail business. If you run an online store and want the fixes implemented, the E-commerce PPC service covers Google and Meta campaigns, product feeds, tracking, and weekly optimization.
Why choose PhotoPixc for a Google Ads audit
PhotoPixc is a founder-led studio: the person who audits your account is the person you talk to, with no account manager in between. Prices are published — the deep audit is $249 and is credited in full if you hire us for setup or management. Larger accounts get a custom quote. You get read-only findings, a ranked fix list, and a recorded walkthrough, and you decide what happens next.
Free Consultation
What We Audit & Manage
Our Services
Google Ads campaign types we audit and, if you hire us, manage.
Google Search Ads
Text ads on Google search results, targeted at people actively searching for your products or services.
Google Shopping Ads
Product ads on Google, built from your Merchant Center feed and aimed at qualified shoppers.
Google Display Ads
Image ads shown across Google’s network of partner sites, used for awareness and retargeting.
Google Video Ads
Video ads on YouTube and Google’s network. Video editing is quoted separately.
Google Merchant Setup
A well-organized product feed: we set up and fix Google Merchant Center so Shopping ads can run.
Conversion Rate Optimization
We review user behavior and landing pages and give ranked recommendations. Development work is scoped separately.
Who It Fits
Industries We Audit Google Ads For
E-commerce
Shopping and Search campaigns that put products in front of buyers already searching for them on Google.
Lead Generation
Search campaigns aimed at people actively looking for your service, measured by tracked enquiries.
SaaS
Campaigns for software as a service (SaaS) products, aimed at businesses or individuals searching for relevant solutions and measured by sign-ups.
Local Services
Search and call campaigns for local service businesses, such as trades and home services, measured by tracked calls and enquiries.
Education
Campaigns for courses and educational content, aimed at people actively searching to enroll.
B2B Services
Campaigns for business-to-business services, aimed at decision-makers searching for a solution and measured by qualified enquiries.
The Process
Google Ads Audit and Optimization Process
Find what’s working, fix what’s not, then keep checking.
See how this process works
- 1Audit
- 2Strategy
- 3Action Plan
- 4Optimize
- 5Report
- 6Monitoring
Google Ads Audit
Find what’s working, fix what’s not, then keep checking.
Strategy
Plan how to make ads succeed by thinking about who sees them, when, and what they say.
Action Plan
A ranked list of changes — wording, images, targeting, and budgets — in the order to make them.
Optimize
Adjust the account regularly based on tracked results.
Report
Get clear and simple info about how ads are doing, showing what’s good and where they can improve.
Monitoring
Keep watching the account so problems are caught early and fixed quickly.
Why a Google Ads Audit Is Worth Doing
An audit is beneficial for any brand or company that runs Google Ads. The founder reviews your account personally, explains what the data shows, and recommends what to change.
Ensuring that your spending is going toward the most successful keywords and methods is made easier with a thorough audit. You can improve the overall effectiveness of your advertising efforts by making adjustments to your ad campaigns in light of the audit’s results. Examine metrics like click-through rates, conversion rates, and quality scores to find areas where your ads might perform better. This enables focused enhancements to optimize the effect of your advertisements.
You can determine which keywords are doing well with Google Ad Audit. Then remove other keywords or improve them. Your advertising will target the most relevant audience. That can improve click-through and conversion rates. Analyze the impact of the creative and copy of your advertising. You may improve audience engagement by refining your messaging with the help of a Google Ad Audit, which also helps you learn what appeals to them.
Free ConsultationHow Our Google Ads Audits Work
Company DetailGive us additional information about your company through the contact page. Once we confirm your account fits the audit, we’ll get in touch to arrange a brief discovery call to talk about your aims and objectives.
Google Ads AccessYou give us read-only access, so we can view your campaigns but cannot make changes. Read-only access is limited by Google; we do not need or ask for payment details. We can utilize a separate Gmail account if necessary.
Audit and ReportingFurthermore, we will use our audit framework to examine and audit the Google Ads account. We’ll put up a comprehensive report with a walkthrough to help you better understand how your Google Ads account is being managed and where there are chances for performance improvement.
Helpful Resources
Helpful Resources
We don’t gatekeep around here — whether or not you decide to work with us, we care about providing helpful, accurate content that educates and informs. Here’s what we mean:
Concept project
Tracking First, Then ScaleWhy clean numbers come before budget
Tracking first, then scale
Missing or double-counted sales make every decision wrong. How the audit fixes measurement before anything else.
Concept project
From Audit to Action PlanPause, fix, scale — in that order
From audit to action plan
An audit is only useful if it ends in decisions. How findings turn into a prioritized list of what to pause, fix, and scale.
FAQ
Frequently Asked Questions
Clear answers to common questions about the Google Ads audit, what it covers, and what happens next.
What is included in a Google Ads audit?
The audit reviews conversion tracking, campaign settings, keywords, search terms, negative keywords, ads, assets, audiences, bidding, budgets, landing-page alignment, and product feeds where relevant. The final output is a prioritized action plan.
Do you need access to my Google Ads account?
A complete account audit requires read-only access to the relevant Google Ads account and, where needed, connected measurement or merchant tools. Access should be limited to what is necessary and removed when the work is complete.
Will the audit make changes to my campaigns?
Not by default. The audit identifies and prioritizes changes. Implementation starts only when the scope includes it and the client has approved the work.
Can you audit conversion tracking?
Yes. We review whether the recorded actions match the business goal, look for missing or duplicate conversions, and check whether campaign decisions rely on the correct primary actions. Developer access may be needed to repair site-side tracking.
How long does a Google Ads audit take?
Most audits are delivered within 5 business days once access is in place. Very large or complex accounts can take longer, and we confirm the delivery date before starting.
Does an audit guarantee better results?
No. An audit can reveal waste, tracking gaps, and improvement opportunities, but results also depend on the offer, market, budget, competition, website, implementation quality, and time available for testing.
Still have a question? Ask us directly, and we reply within one business day.
Get Started
Request a Free Loom Audit
The free audit is a 5-minute Loom video with 3 specific fixes for one ad account. The full written deep audit is $249.
- Find where ROI is leaking
- Better track ROI
- Compare your setup with Google’s own best-practice checks
- Spot ways to lower cost per acquisition
- Spot ways to grow conversion volume
- Spot ways to improve lead quality
Not sure if an audit is right for you? Send the account and we’ll tell you straight.
More examples: e-commerce and ads case studies.