Discovery
- What the brand sells, who it sells to, and what it stands for — agreed in words before anything is drawn.
A brand identity your whole team can use without guessing
A logo is not an identity. PhotoPixc builds the system — one idea carried into mark, type, color, guidelines, and rollout — so every channel looks like the same brand and anyone can make on-brand work.
From $899 · Logo system, colors, fonts & mini guide · See all prices
What you get
What you get in a brand identity project
A system, not just a logo file.
One idea
- A single concept the whole identity grows from, so every element has a reason to exist.
Mark, typography, and color
- Logo, type, and palette designed as a set, tested at small sizes and in real contexts.
Guidelines
- Rules for layout, imagery, and voice — a document your team can follow without guessing.
Rollout
- A priority list for updating listings, ads, packaging, and collateral to the new system.
Handoff files
- Logo files, type and color specs, and the guidelines document.
Trademark or legal clearance is not included; that stays with you or your legal adviser.
How it works
How a brand identity project runs
01 — Discovery
Your product, customers, and what the brand stands for — agreed in words first.
02 — One idea
A single concept the identity grows from, approved before detailed design.
03 — Mark, type, and color
Logo, typography, and palette designed as a set and tested in real contexts.
04 — Guidelines and rollout
Guidelines document plus a rollout priority list for listings, ads, packaging, and collateral.
Who this is for — and who it isn’t
Who it is for
A brand identity project makes sense when you’re past the “just need a logo” stage.
It’s for Amazon sellers launching a private-label brand who need packaging, listing images, and A+ Content to look like they come from one company — not three freelancers.
It’s for D2C brands whose team keeps guessing: which blue, which font, can we stretch the logo to fit this banner?
Who it is not for
It’s not for everyone.
If you only need a quick logo file and nothing else, this project is more than you need — and we’ll tell you that on the discovery call.
Trademark search and legal clearance are also not included; we design the identity, your attorney protects it.
How long a project usually takes
Most identity projects run three to four weeks.
1
Discovery
About a weekDiscovery takes about a week — we learn your market, competitors, and where the brand has to work (packaging, Amazon listings, ads, website).
2
The core idea and mark
Another weekThe core idea and mark take another week, including one structured revision round.
3
Guidelines and rollout files
Final weekGuidelines and rollout files take the final week.
If you need it faster for a launch date, say so on the call — we’ll tell you honestly what’s possible without cutting corners.
Why identity comes before everything else
One identity system
Listing imagesA+ ContentAd creativeSales decks
Every other creative service we offer — listing images, A+ Content, ad creative, sales decks — gets faster, cheaper, and more consistent when it starts from a real identity system.
Without one, each designer reinvents your brand: slightly different colors on the packaging, a different headline style on Amazon, another look again on Meta ads.
Customers notice the inconsistency even if they can’t name it, and it quietly costs you trust.
Build the system once, then every piece after it is just execution.
FAQ
Brand identity questions, answered
I already have a logo. Can you build around it?
Yes. If the mark works, we keep it and build the system — type, color, guidelines — around it. If it does not hold up at small sizes or across channels, we will say so and propose options.
What do I receive at the end?
Logo files, typography and color specs, usage guidelines, and a rollout priority list. Trademark or legal clearance is not included; that stays with you or your legal adviser.
How is this different from a logo design?
A logo is one mark. An identity is the system that keeps every asset – listing, ad, packaging, deck – reading as one brand.
Will the guidelines cover Amazon-specific usage?
Yes. The guidelines include practical rules for Amazon: main-image compliance (pure white background, no text badges Amazon would suppress), how the logo and colors behave inside A+ Content modules, and typography sizes that stay readable at mobile thumbnail scale.
How many logo concepts will I see?
One — deliberately. We present a single recommended direction with the reasoning behind it, then refine it with you through a structured revision round. In our experience, showing five shallow options produces a vote, not a decision. If the first direction genuinely misses, we go back to discovery rather than decorating the wrong idea.
Can you redesign our existing identity without starting over?
Often, yes. If your current logo has equity — customers recognize it — we can keep the mark and rebuild everything around it: typography, color system, guidelines, and rollout. We’ll tell you honestly on the discovery call whether your mark is worth keeping or holding you back.
Do you design packaging as well?
Packaging design is a separate project, but it starts from the identity system we build here — which is exactly why doing identity first saves you money later. Ask about it on the call if a launch is coming.
Still have a question? Ask us directly, and we reply within one business day.
Build the system once, then use it everywhere.
Tell us about your brand and where it shows up today. We will review the brief and reply within one business day.
See how this service works in a Brand Identity Design case study (concept project). Browse all brand design case studies.