Scale Shopify & D2C Brands with Feed-First Google Ads
Stop letting Performance Max eat your organic brand budget. We de-cannibalize branded search, optimize your Google Merchant Center product feed, and scale Google Shopping with transparent, disciplined management.
Most Shopify stores running default Performance Max (PMax) are unknowingly wasting up to 45% of ad spend bidding on their own brand keywords and low-intent Display placements. PhotoPixc provides a 58-point Forensic Audit ($249) to plug attribution leaks, plus hands-on eCommerce Google Ads Management ($499/mo) covering GMC feed taxonomy, custom margin labels, and Demand Gen visual creative testing.
Why Typical Google Ads Agencies Fail E-Commerce Brands
Generic PPC agencies run search campaigns like it's 2018. In modern eCommerce, Google Shopping success is won or lost inside your product feed and asset group creative.
PMax Brand De-Cannibalization
Performance Max loves easy conversions. Left unchecked, it claims repeat customers who were already searching for your brand name. We build account-level brand exclusion lists and separate branded search campaigns so you measure true incremental customer acquisition.
Google Merchant Center Feed Engineering
Google Shopping matches keywords directly from your product title and category taxonomy. We enrich your feed with search-intent attributes, resolve barcode/GTIN warnings, and apply custom labels to segment high-margin vs low-margin SKUs.
Demand Gen & Blended MER Discipline
We don't rely on inflated in-platform ROAS. By pairing YouTube and Discover Demand Gen assets with our E-Commerce MER Dashboard, you track true Marketing Efficiency Ratio and first-order CPA across your entire store.
Clear, Fixed Deliverables. Zero Hidden Percentages.
We don't take a percentage of your ad spend. You get senior, founder-led attention with clear upfront pricing.
- Search query audit & brand cannibalization inspection
- Google Merchant Center feed health & taxonomy review
- Tracking & duplicate conversion diagnosis (gtag / Shopify)
- Competitor auction insights & lost impression share analysis
- 45-minute recorded Loom video walkthrough
- Written action checklist with prioritize fixes
- Structured campaign architecture (Standard Shopping + Non-Brand PMax)
- Google Merchant Center feed optimization & custom labels
- Demand Gen & YouTube visual asset group testing
- Weekly negative keyword scrubbing & search term pruning
- First-party conversion tracking & enhanced conversions
- Real-time Blended MER reporting via Looker Studio
- Direct Slack/WhatsApp access to founder ABS Jony
Get Your Google Ads Audit or Growth Plan
Tell us about your Shopify store and Google Ads account. ABS Jony will review your data and respond within 24 business hours.
Frequently Asked Questions
How does Performance Max (PMax) cannibalize brand traffic?
By default, Google PMax bids aggressively on your own brand name and existing customer search queries because they convert easily. This inflates your reported ROAS to 500%+ while driving zero incremental revenue. We strip branded search out using account-level negative lists so PMax acquires real new customers.
Do you handle Google Merchant Center (GMC) misrepresentation suspensions?
Yes. We audit your checkout policies, product data attributes, GTIN/barcode mapping, and contact pages to ensure 100% compliance with Google Merchant Center guidelines before requesting review.
What is the difference between your $249 Audit and $499 Monthly Management?
The $249 Forensic Audit is a one-time, deep inspection delivered via a 45-minute video and written action ledger showing exact wasted spend and fixes. The $499/mo service is full hands-on management: weekly bid optimization, search term filtering, feed updates, and Demand Gen creative testing.