Store strategy
- What the store must do, agreed before any module is designed.
An Amazon Brand Store that guides shoppers to the right product
Your Brand Store should work like a good shop window: introduce the brand, show the range, and guide shoppers to the product that fits them — not a product list with a logo on top.
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What you get
What you get in a Brand Store project
A storefront with a job — introduce, guide, sell the range, in that order.
Page plan
- Hero, story, bestsellers, and collections laid out as a journey, not a pile.
Hero and story modules
- One clear hero message and a short brand story that earns the next scroll.
Navigation by use case
- Shoppers browse by what they need, not by internal product codes.
Tiles and collections
- Modules that put the right product in front of the right shopper.
Handoff
- Final modules and assets sized for Amazon’s Brand Store requirements, with a placement plan.
Amazon account eligibility, final setup permissions, and publication remain subject to your Seller Central account and Amazon’s requirements.
What Amazon requires
What Amazon requires
Store tiles have fixed sizes and safe zones. We design to them, so nothing important is cropped on mobile.
- Hero image: 3,000 × 600 px, max 5 MB
- Brand logo: 400 × 400 px, max 5 MB
- Image tiles: full-width 1,500 × 20 px minimum (3,000 px width recommended), large 1,500 × 1,500 px, medium 1,500 × 750 px, small 750 × 750 px
- Keep key text and logos in the center safe zone — up to 30% of the hero can be cropped on some screens
- Embedded text in images is discouraged — use image-with-text tiles for readable copy
Amazon’s Stores creative guidelines are the final check before anything is uploaded.
How it works
How a Brand Store project runs
01 — Brief and discovery
Your brand, range, audience, and what the store must do. We agree the journey before any module is designed.
02 — Strategy and page plan
Page structure, hero message, story, and collections — planned as one journey.
03 — Design
Modules designed as one set, reviewed at phone size.
04 — Handoff and publish support
Final modules and assets plus a placement plan. Publication is subject to Amazon’s approval and your account standing.
Pricing
Pricing
Starting prices are listed on our Pricing page. Send your product details below and we’ll reply with an exact quote within one business day.
FAQ
Brand Store questions, answered
Who can have a Brand Store?
Brand Stores are available to Brand Registered sellers. If enrollment is pending, we can design while it completes.
My store already exists. Can you redesign it?
Yes. We audit the current store, keep what works, and rebuild the journey — hero, story, collections — around how shoppers actually browse.
Does the store replace my listings?
No. Listings sell individual products; the Store sells the brand and the range. The two work together — ads and listings can send traffic to the Store.
How many sub-pages should an Amazon Brand Store have?
Most successful stores feature a flagship Home page, 3 to 6 sub-category collection pages (Best Sellers, New Arrivals, Product Pairings), and an About the Brand page. We structure your multi-page layout based on your SKU catalog depth.
Can we run Sponsored Brands ads directly to the new Storefront?
Yes, absolutely. Directing Sponsored Brands traffic to dedicated sub-pages in your Storefront rather than a single product page typically lifts Average Order Value (AOV) by +25% to +35% through bundle discoveries.
Is the Storefront optimized for mobile shoppers?
Yes. Over 70% of Amazon Storefront traffic originates on mobile devices. Every tile, banner, and navigation header is tested at 375px mobile viewport to ensure flawless legibility and tap navigation.
Still have a question? Ask us directly, and we reply within one business day.
Make your store a destination, not a product list.
Tell us about your brand and your range. We will review the brief and reply within one business day.
Part of Amazon Design Services. See how this service works in a Brand Store Design case study (concept project). More examples: Amazon case studies. See how brand systems carry into stores in our brand design case studies.