Winter Skincare Google Ads Campaign: 112 Purchases in 14 Days at .58 Cost Per Conversion
From October 12 to 25, 2026, an intent-led Google Ads campaign captured surging seasonal demand, driving 2,260 targeted clicks and 112.02 Purchases/Sales conversions on a lean $177 budget (~৳25,000).
Capturing High-Intent Seasonal Shoppers on a Tight Budget
As winter approached, consumers actively searched for specialized skincare solutions for dry, sensitive skin. The client had a strict advertising budget of approximately ৳25,000 (~$177 USD, including local bank fees and 15% VAT) and needed immediate sales without risking ad spend on exploratory or ambiguous traffic.
The Objective: Maximize purchase conversions from searchers demonstrating acute purchasing intent, while aggressively preventing budget waste on non-converting curiosity queries.
Intent-Led Targeting & Direct Conversion Paths
High-Intent Keyword Sculpting
Bypassed broad informational searches to focus strictly on commercial queries like “winter moisturizer for dry skin” and product-specific terms with proven intent to buy.
Aggressive Negative Filtering
Pre-emptively blocked non-transactional modifiers such as “free”, “cheap”, “DIY”, “recipe”, and generic skin condition research, protecting every cent of budget.
Frictionless Checkout Routing
Directed ad traffic straight to high-converting product pages with pre-selected bundle offers and 1-click cart flows, eliminating mid-funnel drop-offs.
Verified Google Ads Dashboard Snapshots
Unfiltered metrics straight from the ad account during the 14-day flight.
Account Performance Overview
Displays 2.26K clicks, 112.02 Purchases/Sales conversions, $1.58 cost/conversion, and $177 total spend across the exact 14-day date range.
Reported Metrics & Scenario
Illustrates the unit economics: at an assumed ৳2,000 average order value, 112 conversions represent ৳224,040 in modeled customer checkout demand.
Approach & Verification Notes
Details the campaign methodology, target audience segmentation, and strict governance applied to prevent waste.
Reporting Governance & Transparency Limits
PhotoPixc adheres to strict transparency. 112.02 is the platform-reported conversion figure from Google Ads. Product price and actual store average order value (AOV) are confidential to the client. While modeled scenario revenue demonstrates strong leverage, final blended ROAS requires post-delivery reconciliation with store orders to account for any returns or cancellations.
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